Blogs and articles about SEO and digital services

A new website, a full rebrand and a new onslaught of people trying to sell me ‘links’ and content’ on LinkedIn. I’m trying to be polite in my own Scottish way but do me a favour; "gonnae no dae that," you’re wasting your time (and mine). You’re 3 years out of date and here’s why.

A recent study from Search Engine Land analyzed data from 10 websites and 150,000 pages over one month. Here's what it found, and what it means for how you create content.

The technical brief had a decent budget and a real problem. The problem named in the brief just wasn't the most important one on the table. No one said anything. Someone needed to.

Shopify stores average just 42/100 on AI Search Readiness. Kyoom breaks down the platform's structured data gaps, duplicate URLs, root-file restrictions, and the llms.txt changes reshaping AI visibility for merchants in 2026.

SEO has evolved dramatically, and the metrics that once felt like the heartbeat of a campaign are now a partial picture at best. Let's walk through why position tracking has lost much of its meaning, what you should be watching instead, and how Google Search Console gives you the tools to see the full story.

You know when something is going wrong when a client stops responding. You send an email. Nothing. You follow up. Silence. You try a call. Voicemail.

Is the SEO Agency Undervalued in 2026? Or Are We Flogging a Dead Horse? It’s not something we haven’t heard before, is it?

Franchise growth is a compelling model. Proven systems, replicable operations, and the ability to scale across territories without building every function from scratch. Yet when it comes to local search and AI-driven answer engines, that same replicability becomes the source of a serious marketing problem.

This post walks you through what’s changed, why it matters specifically for dental and healthcare providers, and what you can do to stay visible in a world increasingly shaped by AI-powered search.

Travellers no longer just search. They ask questions. They converse. They delegate research to AI tools that compile recommendations before a single website is visited.

LLMs know what they can find, read, and verify about you online. And for many professional service firms, what they find is very little.

In Fintech, the content ecosystem around your brand determines whether you appear in an AI-generated answer at all.

Education providers face a dual challenge: staying visible in classic organic search while also being the source that AI systems trust, cite, and surface. Most institutions are losing ground on both fronts simultaneously, often without realising it.

When someone types "best plumber near me" or" commercial roofing contractor" into Google today, they do not always get a simple list of blue links. More often, they get an AI-generated answer at the top, assembled from content that AI engines have already read, assessed, and summarised.

Choosing an SEO or LLM / AI search agency used to mean “who can rank me for these keywords?”. Those days are long gone.

Multimodal search is a shift in changing how we find information. Search is evolving beyond text, and businesses that don't adapt will struggle with digital invisibility in years to come.

Regardless of the headlines, The story of AI in SEO is not about the end of the industry. It is about how quickly and thoughtfully people adapt to the changes.

Creating unique content and images is more challenging than ever before. Even after decades in digital marketing, there are still those who miss the mark entirely.

Accessibility, SEO and Web Design Belong In One Strategy They shape how people discover, understand and use your site, and they shape how search engines and LLMs read it. When you align them, you create experiences that serve users and search bots at the same time.

As marketing teams double down on tactics, too many still separate their paid and organic search strategies into disconnected silos.

You would have seen the headlines, “SEO is dead”. And if you’ve been working in this industry for a few decades, you may be bored of hearing it.

The funny thing about the movies is they can reflect what's happening in real life without often realising it.

Let's just say the narrative has changed. The hare knows he can beat the tortoise if he actually does some work and the tortoise knows it too! Artificial intelligence doesn’t arrive as a threat to online commerce. It arrives more as a catalyst for growth.

Are Page Titles Still Crucial for SEO Success ?

What is the actual difference between Sonar, ChatGPT, Gemini, and Claude ? and how do you decide which one to use for your business

Building out the LLM for your page styles and templates

Since the evolution of search we have used acronyms that are not always understood in the industry or by our clients.

ChatGPT, Perplexity, and similar tools are shaping purchasing decisions before a shopper ever visits your store. And yet, many ecommerce businesses are still executing strategies built for a world that no longer exists.