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SEO and LLM marketing for Finance, Accountants & Professional Services

Your clients trust you with their numbers. Ours trust us to keep their pipeline flowing using a SEO and LLM marketing strategy. The finance, legal and accountancy industries are regulated, trust-driven, and often reliant on referrals, with no plans for digital growth. We are here to help to grow your business.

In the traditional world of marketing for financial, legal and professional services. Things are moving at an alarming pace.

You need an expert who understands 2 core elements to get results: how search works today (including LLM results) and how to get more leads from them.

Professional services and accounting firms fight on many fronts.

Professional services are fighting on multiple fronts: fee pressure from cheaper firms, DIY software nibbling at your entry-level work, and national brands overrunning local search results.

At the same time, you’re operating in a regulated, conservative environment where trust, accuracy, and reputation matter more than catchy slogans on social media platforms. Perfect for the LLM space.

The result: many good businesses stay invisible online, while weaker competitors dominate the first page keyword results using a marketing strategy with well designed web pages based on GEO SEO, keyword clusters and competitor research.

Accountancy search queries provide answers for both local results and those provided by the ‘Big 4’, like my former client PWC.

SEO / LLM marketing for Finance, Accountancy and Professional services

This service works best for professional service teams that need to grow their reach and increase the right type of conversions. If any of these sound familiar, tick them:

Which of these sound familiar? Tick any that apply.

  • For most firms, the credibility battle is won or lost in the local map pack. “Accountant near me” is entirely a local search term. Weak profiles, inconsistent NAP data, and no local links mean you never even show up in the top 3 map results where your potential audience is looking for information.

  • Your content marketing pages and blog posts are packed with generic copy (“we’re proactive, we’re friendly, we’re trusted”) that don’t differentiate you, doesn’t rank, drives no authority and doesn’t convert.

  • Without a full technical, content, and conversion audit, most SEO work is guesswork and less valuable. Broken architecture, thin content, and poor tracking stay hidden and the website isn’t bringing any value.

  • Off‑the‑shelf accountant themes look fine, but under the hood they’re often slow, hard to crawl and missing the schema and structure search engines and LLMs rely on.

  • AI results surface, and you have no control of the information they are presenting to your audience about you. Competitors seem to get the citations they need and have more visibility in the AI overview space. And you are losing out.

Two or more ticks? That’s what the free strategy session is for.

How we work with Professional services websites

Two terms appear throughout this page, and both shape how clients find firms like yours today. LLM marketing is the work of optimising your online presence so AI tools such as ChatGPT, Gemini and Google's AI Overviews find, understand and cite your firm whenever someone asks them about accountants, legal advisers or professional services. 

GEO SEO, short for Generative Engine Optimisation, is the practical discipline behind it. You structure your content, schema and citations so generative AI engines treat your site as a trusted source, and you run that work alongside traditional search engine optimisation.

Our process treats your website like a business asset, tailored targeted toward the end user. If you have a niche service, we focus on it. Our experience is built around how real people choose accountants, legal and professional services and what search engines need to see to trust you. We look to increase your online presence and our success is based on delivered results.

  • Audit-first, so we stop guessing

    We run a full audit across technical SEO, on-page optimisation, content quality, schema, backlinks, and conversion paths. That tells us what’s blocking visibility and where the fastest wins are.

  • Technical SEO that actually gets implemented

    We make your site fast, crawlable, and indexable and we write your content schema by hand so search engines fully understand your services, locations, and expertise. No relying on half-baked CMS plugins.

  • Web design and UX tuned for professional buyers

    We work with your designers (or ours) to align structure, navigation, and messaging with how prospects evaluate firms: clear services, clear sectors, clear proof, and simple paths to get in touch. We consider usability and the user experience and the support needed to make content and web design changes.

  • Local SEO that fills your pipeline

    We optimise Google Business Profiles, local citations, and location pages, and build a process for getting reviews for your business. The goal isn’t just clicks, it’s more qualified inquiries in your target audience.

  • LLM Analysis Strategy and Implementation Plan

    We compare and analyse what AI knows about your brand in your area of expertise and build a strategy that aligns both SEO and citations to increase your presence in the LLMs.

  • Reporting that ties rankings to real business outcomes

    We track the queries that matter, the pages that convert, and the locations that drive fees. You see how SEO translates into leads and new client wins, rather than seeing SERP reports.

Relevant services

  • SEO Audits

    A full overview of how search engines and AI platforms understand your brand, from technical infrastructure to entity coverage and competitor benchmarks.

  • Redesign and Restructuring

    Website redesign and restructuring content.

  • Local SEO

    Winning in the local map space for single and multi location firms. Getting reviews and distributing a consistent message across all the local platforms (not just Google).

  • Content and Content Schema

    Hand written content and content schema created to make pages that stand a chance of reaching your audience and being read. In practice, content schema is structured markup added to your pages that tells search engines and AI platforms exactly what your content is, your services, locations, credentials, so it can be understood and cited accurately rather than guessed at.

  • LLM / AI Audit and Strategy

    Getting into the AI overview space and understanding how your brand is found within the context of your market and your competitors. Entity coverage means how completely and consistently your firm, its people and its areas of expertise are recognised as distinct, trustworthy entities across search engines, directories and AI platforms.

The Kyoom Process

  • Laying solid foundations on site

    Solid foundations

    Every strategy is built from the ground up so a solid foundation is put in place.

  • Methodical implementation in progress

    Built to last

    A methodical approach, ensuring what we do is built to last.

  • Building the links that deliver results

    Results that matter

    We work with you, not at you. To generate results that matter.

SEO consulting: your questions, answered

We understand that navigating the complex world of modern day SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.

Do you understand the regulatory and compliance constraints in accountancy?

Yes. We know you can’t make wild promises, publish misleading claims, or run fast-and-loose with tax advice. We build content and SEO strategies that respect your professional obligations while still clearly positioning your expertise.

How is this different from generic B2B SEO?

B2B SEO is search engine optimisation built for business-to-business companies generally, usually targeting broad industry topics and high search volume rather than the specific services, sectors and locations that matter to a professional services firm.

Have you worked with firms like ours before?

Yes, we have decades of experience since I started Ambergreen Internet Marketing. We’ve worked with accountants and wider professional services (tax specialists, lawyers, debt agencies, and related firms like PWC, Standard Life Investments and Winterthur Life). Regardless of the size, the patterns are similar: complex services, long relationships, and buyers who prioritise trust and clarity over hype. 
PWC, Standard Life Investments and Winterthur Life are referenced as past engagements from earlier in this experience, under Ambergreen Internet Marketing, rather than as current Kyoom clients, and are included to illustrate the scale and type of professional services firms this approach has been tested on.

Can you work with our existing website and agency?

Often, yes. We can audit your current setup, provide a clear technical and content roadmap, and either implement changes directly or collaborate with your existing developers and marketers to get them live.

How long does it take to see results?

Investing in your organic search visibility takes time. It depends on your starting point and competition, but firms with no prior SEO often see meaningful movement within 3–6 months once technical issues are fixed and key pages are properly optimised. Local SEO improvements can land faster, especially for under-served areas.

We already get referrals. Do we really need SEO?

Referrals are great; until they plateau. SEO makes you visible to people who don’t yet know you, or haven’t considered you but are actively looking for exactly what you do, in your area, right now. It’s a way to grow your reach, rather than waiting for word-of-mouth.

How long does it take to see a change in the SERPs?

To be clear on timing: the 3-6 months referenced above in how long Does It Take See Results reflects meaningful, measurable movement in rankings and enquiries for firms starting from no prior SEO work. 

The 1-4 month and 6-9 month figures below break that same journey into stages, early signals versus significant, compounding performance shifts

Initial improvements: 1-4 months

Significant performance shifts: 6-9 months

We track performance through Google Search Console, analytics and on‑site behaviour, tying SEO, content, AI and Paid Search back to real outcomes: calls, emails and enquiry forms. You see the results from your content that actually generates leads, and we double down on what works.

Ready to turn searchers into new clients?

If you know your firm should be winning more of the right work from search but you’re not sure what’s holding you back; we can show you.

No fluff, no jargon, just a clear view of where you are now and what it will take to turn your website into a reliable source of new clients.

Still have questions? Get in touch for a free strategy session.