This page is the human-readable rendering of /entitymap.json. It states what this organisation is, what it offers, and where each claim is evidenced.
KyoomOrganizatione_001
Also known as Kyoom Consultancy
An Edinburgh-based SEO, LLM and digital growth consultancy led by Grant Whiteside, offering transparent, no-nonsense strategy for organic search and AI-driven search visibility.
Kyoom delivers transparent, no-nonsense SEO and LLM consultancy that drives measurable growth, with 25 years of hands-on digital expertise helping businesses adapt to AI-driven search.
Scottish SEO and LLM strategy consultant with 25 years of digital marketing experience, founder of Kyoom and formerly of Ambergreen Internet Marketing.
Grant is Scottish, direct and allergic to nonsense. Before Kyoom he ran Ambergreen Internet Marketing from 2001 to 2016, working with major clients before the agency sold to DAC, a Canada-based full-service advertising group.
Status: merged — replaced by Kyoom · Maturity: deprecated
Edinburgh-based internet marketing and SEO/PPC agency founded by Grant Whiteside in 2001, which grew a client roster including Boots, Hasbro, Auto Trader, Thomas Cook and TalkTalk before its sale to DAC Group.
Evidence
Ambergreen Internet Marketing launched in Edinburgh on 19 November 2001. It won ScotlandIS Digital Agency of the Year in 2016 before being integrated into DAC Group, a full-service advertising outfit based in Canada.
68.7% of all clicks are captured by the top three search results, while 53% of all website traffic comes from organic search, with CTR drops of 60-70% when AI Overviews appear in results.
Kyoom argues that weekly position-tracking reports are losing relevance because SERPs are personalised and volatile; it recommends tracking impressions, branded-query growth, CTR by query type and index coverage in Google Search Console instead.
Search behaviour mediated by large language models and AI-generated answer summaries (Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity) rather than traditional blue-link results.
AI Overviews generate 13-90% of searches depending on the market, 42% in the UK, dominating informational queries while reducing website clicks; 46% of all Google searches have local intent and AI Overviews account for 40% to 68% of local business queries.
Kyoom cites a Search Engine Land study of 150,000 pages showing AI tools cite original-data or analysis pages 61-78% of the time versus 12% for generic how-to content, and that service/product pages draw more AI-referral traffic relative to volume than blog articles.
Kyoom notes AI Overview appearance can cut organic CTR by around 61%, while brands cited inside AI Overviews see roughly 35% higher organic CTR and 91% higher paid CTR than brands left out, and that AI-referred traffic converts at several times the rate of standard organic traffic.
Kyoom's audit product that shows how AI engines (Gemini, ChatGPT, Claude, Sonar) currently describe, cite and prioritise a brand, paired with a GEO SEO roadmap to improve that picture.
The AI brand knowledge audit runs structured brand and competitor queries across Gemini, ChatGPT, Claude and Sonar, audits citation and link status through an AI lens, and produces a GEO SEO strategy covering schema and internal linking.
Initial AI brand audits start around £500, with monthly/weekly topic updates costing £40 per topic, and additional analysis or strategy work billed at Kyoom's standard rate of £65 per hour plus VAT.
Kyoom's service covering Google Business Profile optimisation, citations, on-page local signals, review generation and local link building for businesses competing on 'near me' search.
Local SEO fully audits, rebuilds and optimises a client's Google Business Profile, cleans up conflicting citations, adds LocalBusiness schema and internal links, and builds a review-generation system, with 'near me' searches growing roughly 200% year over year heading into early 2026.
One-to-one training delivered by Grant Whiteside on a client's own website, Search Console and analytics, covering technical SEO, content/entity strategy, tools and LLM/GEO strategy.
SEO and LLM training is delivered one-to-one, in 60-120 minute sessions priced at £65 per hour, working directly on the client's own site and data rather than generic course material, covering foundations, on-page/technical SEO, tools, and GEO strategy.
Kyoom's service for auditing and restructuring a site's internal link architecture around core revenue pages, anchor text intent and schema, to improve crawl signals and topical authority.
Internal link building identifies a site's core revenue pages, builds supporting content that links back into them, maps anchor text to intent, fixes broken or outdated links, and adds Content/FAQ/Product/Article schema.
Kyoom's content strategy and copywriting service that maps topics and search intent before producing pages, aiming for content that ranks, gets clicked and converts rather than generic blog volume.
Content creation for SEO maps topics and intent before titles, blends keyword tools with AI-focused tools like Waikay, structures content for E-E-A-T, and plans internal linking and local-intent content rather than producing generic blog volume.
The eight named industry verticals for which Kyoom publishes dedicated SEO/LLM strategy pages: construction, franchises, education, accountants/professional services, ecommerce, fintech, travel/tourism and dental practices.
Kyoom publishes dedicated industry strategy pages for construction and building, franchises and multi-location brands, education providers, accountants/legal/professional services, ecommerce, fintech, travel and tourism, and UK dental practices.
Kyoom's service for protecting SEO visibility during replatforming, domain changes or site restructuring, covering URL mapping, 301 redirects, on-page continuity and post-launch monitoring.
Website migration services cover an evidence-first audit, risk-aware planning with rollback options, URL-to-URL 301 redirect mapping, on-page SEO continuity, and post-launch monitoring of rankings, traffic and crawl errors; past migration clients include the World Economic Forum, Boots and DAC Group.
Kyoom's service for guiding a brand name, domain or positioning change as a controlled SEO and audience migration, preserving search authority and AI/LLM recognition through the transition.
The rebrand and domain migration service covers brand/positioning review against search and LLM data, keyword and entity mapping from old to new brand, a full URL inventory with one-to-one 301 redirects, and an AI exposure review comparing how LLMs currently describe the brand versus competitors; most projects run 6-12 weeks.
Local SEO & LLM Marketing for Construction and BuildingServicee_011a
Industry strategy for independent builders, renovation contractors, roofers, fit-out and glazing firms competing in local map-pack and AI-assisted search.
One regional renovation client saw a 118% increase in organic enquiries and a 3x lift in genuine Google reviews within six months of Kyoom fixing Google Business Profile, citations, key pages and tracking.
Local SEO and answer-engine-optimisation framework for franchises and multi-location brands, addressing inconsistent franchisee marketing effort and rising paid media costs.
A franchise client with over 80 locations had every single location consistently rank in the top spots of Google for its targeted keywords over two years, according to its Head of Growth.
Kyoom argues most franchise networks lose local search because location pages are boilerplate city-swapped copies, franchisee marketing effort is inconsistent, and paid media becomes a permanent crutch instead of organic building a compounding, lower-cost asset over time.
For an art school client, Kyoom implemented enhanced schema to help pages rank for non-branded queries and used an AI brand audit to benchmark the site against competitors and identify third-party citations relevant to LLM discovery.
Kyoom has worked with accountancy and professional services clients including PwC, Standard Life Investments and Winterthur Life, alongside tax specialists, lawyers and debt agencies.
Kyoom's view is that accountants and professional-services firms are invisible by default because reputation built through referrals does not transfer to search engines or LLMs, and that weak local SEO foundations let less-credentialled competitors outrank established practices.
Strategy for online retailers combining long-tail, purchase-intent keyword targeting with platform-specific technical SEO (Shopify, WooCommerce, Webflow, Magento) and AI shopping-answer visibility.
Ecommerce clients cited include Chocolate and Love, whose online sales grew 80% after Shopify theme changes for visibility, and Augustine Jewels, which used an AI Overview Brand Audit and JSON-LD schema implementation.
For fintech client Atto, Kyoom turned a mixed set of API documentation, landing pages and blog posts into a search and AI footprint intended to help drive leads, as part of a wider rebranding and migration exercise.
Kyoom's fintech commentary notes long, multi-stakeholder buying cycles, argues generic B2B SEO playbooks miss how credit, compliance and finance roles each research separately, and treats Generative Engine Optimisation (GEO) as a distinct discipline from traditional SEO since different AI models source citations differently.
SEO & LLM Strategy for Travel, Tourism & HospitalityServicee_011g
Strategy for hotels, short-term lets, travel agents and tour operators, aligning technical SEO, GMB, content topic clusters and LLM-driven review analysis to seasonal booking peaks.
Previous travel and hospitality clients include MyTravel, Thomas Cook, Gleneagles, Sunvil, Torquoise Holidays, Dundonald Links, Titan Travel, Netflights and NetJets.
Kyoom argues independent travel brands cannot compete with OTAs like Booking.com on generic transactional terms and should instead win on specificity, long-tail intent and niche authority, while maintaining SEO and review activity year-round rather than pausing during off-season.
SEO & LLM Strategy for UK Dental PracticesServicee_011h
Strategy for dental practices competing for map-pack and AI-answer visibility for treatment and emergency-care queries, within clinical advertising and compliance constraints.
An independent city-centre dental practice improved site structure, internal linking and Google Business Profile targeting, and within six months organic-driven treatment enquiries more than tripled, with the map pack driving most new emergency calls.
Kyoom's dental commentary notes UK practices are seeing search impressions rise while click-throughs fall as AI systems answer questions like implant costs directly, and recommends dedicated per-treatment pages, FAQ content and consistent recent reviews as ways to earn LLM citation.
Search behaviour in which a query is answered directly on the results page (via AI Overviews, featured snippets, or knowledge panels) without the user clicking through to a website.
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Evidence
58% of searches now end on Google's results page without a click, and Kyoom notes that leads originating directly from AI chat interfaces may not be attributable through standard analytics.