Website migration services & Audits

When you change platforms, domains, or site structure, you put real revenue on the line. Our website migration services help you evolve your digital platform without sacrificing the search visibility, traffic, and a pipeline you rely on.

A poorly thought out website migration could cost you your business

Some website migrations focus on the new look or CMS while the engine that drives inbound demand quietly breaks in the background.

Critical URLs get dropped or remapped badly, redirects are incomplete, content is reshuffled without a plan, and analytics ends up half working.

The result isn't always a dramatic crash, more often it's a slow leak in rankings, traffic, and conversions.

Once the damage compounds, recovering your previous position takes far more time and budget than making the move properly in the first place.

Protect what works, fix what doesn't

We treat migrations as strategic transformations, not just technical tasks. The goal: protect what already works, fix what holds you back, and use the migration as a clean moment to upgrade how your site performs.

Evidence-first discovery

We start with an in-depth audit of your current site: technical setup, content performance, backlink profile, and how you stack up against competitors.

This shows exactly which pages, structures, and signals drive value today so they don't get "tidied away" in the move.

You get a clear picture of risk and opportunity before anyone touches a URL.

Risk-aware planning

We build a practical, step-by-step migration plan: timelines, owners, dependencies, rollback options, and test plans.

This reduces surprises on launch day and keeps the wider business aligned on what's happening when.

Your team knows what to expect, how success will be measured, and how issues will be handled if they appear.

Technical protection of your SEO foundations

We map old to new URL structures, design 301 redirect strategies that preserve link equity, and protect key on-page SEO elements (titles, headings, schema, internal links, images).

This keeps authority signals intact and helps search engines understand the new version of your site without confusion.

You maintain continuity in rankings and user experience instead of asking Google to "relearn" everything from scratch.

Post-launch monitoring

After launch, we don't disappear. We monitor rankings, traffic, crawl errors, Core Web Vitals, and user behaviour closely.

This allows quick intervention if something slips and creates space to improve beyond your pre-migration benchmark.

You move from "hope this holds" to a controlled, measured increase in relevant traffic.

Content restructuring and conversational search strategy

We flag content that should move from "old blog post" to "core service page", and identify where conversational/forum-style insight should live on your own site instead of only on third-party platforms.

You get guidance on restructuring, rewriting, and surfacing this content so LLMs can reliably find and reuse it.

Result: your best expertise is easy for AI systems and people to discover and trust.

What our customers say

"Grant Whiteside of Kyoom turned what we expected to be a stressful platform switch into a calm, structured project. We kept our search performance and actually saw improvements in key pages within a month."

"We took 3 merged parts of the website and made them into subdomains for each country. Kyoom managed the redirects, rationalised the content, and the tracking overhaul. Instead of an expected traffic drop, it increased and we saw better performance and clearer reporting than we'd ever had."

Richard O'Connor — CEO, Chocolate and Love

"Grant has been a pleasure to work with. He is fast, responsive, and has exceptional attention to detail. He has always provided excellent advice and guidance that has resulted in a real return on investment for the Social Intelligence Lab."

Jillian Ney — Founder, The Silab

What's included

Pre-migration Audit

Pre-migration SEO and technical audit of your current site.

Core Pages to Focus On

Identification of high-value pages and content that must be protected.

URL Architecture

URL architecture review and detailed URL mapping from old to new.

Redirection Plans

301 redirect planning and implementation guidance (including legacy redirects).

Staging Environment

Staging environment SEO checks and QA support.

On-page SEO Continuity

On-page SEO continuity: titles, meta descriptions, headings, schema, internal links, images, and alt text.

Content Clean Up

Content migration support: prioritisation, consolidation, and clean-up of thin or duplicate content.

AI/LLM Readiness

AI/LLM readiness review and schema/content recommendations.

Analytics & Tracking

Analytics and tracking setup or reconfiguration (goals, conversions, events).

Post-migration Monitoring

Post-migration monitoring framework for rankings, traffic, and technical health.

Recovery Procedures

Guided triage and recovery procedures for addressing a decline in performance.

Performance Enhancement

Performance enhancement recommendations once stability is confirmed.

Migrations for websites that are changing

This service works best for websites that need to move or change but don't want to destroy their current search visibility.

If any of these sound familiar, you're in the right place:

You're replatforming (e.g. changing CMS, ecommerce platform)
You're rebranding or changing domains
You're consolidating multiple sites, subdomains, or content libraries into one structure
You're restructuring navigation or URL architecture to support growth
You've had a bad experience before and don't want a repeat
Your internal team is strong but stretched and wants specialist support on the SEO and risk side

A broken website showing a 404 error after a botched migration

A Smoother website transition

Stable performance through change: a plan designed to keep core organic traffic, leads, and revenue as steady as possible while you transition.
Clear visibility of risk and impact: a shared understanding across marketing, product, and technical SEO of what's changing, why, and how it will be measured.
Sharper content footprint: consolidated, better-structured content that improves topical authority instead of carrying redundant or duplicate pages forward.
Better insight after launch: a more reliable analytics and tracking setup so you can see what's working and where to optimise next.

A family moving house, a metaphor for a careful website migration

Website Migration: your questions, answered

We understand that navigating the complex world of modern day SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.

Do we really need outside help, or can our team handle this?

Your team can absolutely execute parts of the plan. Where things usually break is in the gaps between SEO, dev, design, and analytics. We plug those gaps, align everyone around a single plan, and avoid the hiccups that are easy to miss.

How long before we see the impact of a migration done properly?

Most well-planned migrations stabilise within 4–6 weeks, with performance returning to baseline or better in that window. The exact timeline depends on your scale, tech stack, and how aggressive the changes are, but the plan we build will set clear expectations upfront.

Is this a one-off project or an ongoing engagement?

The core migration work is project-based: discovery, planning, launch, and post-launch monitoring. Some clients then choose an ongoing retainer for continued SEO and experimentation once the dust has settled. We'll recommend a shape that fits your team and roadmap.

We already have an SEO agency and an in-house dev team. How do you fit in?

We collaborate. Your existing partners know your brand and systems; we bring experience and a structured framework. Typically we handle strategy, mapping, and risk management while your devs and agency execute with us as the technical-SEO and migration lead. Previous clients include World Economic Forum, Boots, DAC Group, The Silab, Asanti, MyTravel, Chocolate and Love and many more.

What happens if performance drops after launch anyway?

No migration is completely risk-free, which is why detection and response matter. If we see a dip, we move quickly: investigate the cause, prioritise fixes, and use rollback options where appropriate. The monitoring and instructions are built in from day one, not bolted on later.

Are we too small or too complex for this service?

We've supported straightforward CMS switches and multi-site, multi-region consolidations. The real question is: would a sustained drop in organic performance materially hurt your business? If the answer is yes, your migration deserves this level of attention.

Will there be downtime?

Hopefully not. It depends on how many partners are involved and the complexity of the move. Some third-party connections take longer, but the core URL changes will be in place.

Ready to plan your migration properly?

If you're preparing to replatform, rebrand, or reorganise your site and want to protect the search performance you rely on, let's talk. We'll review your current setup, outline key risks and opportunities, and map out what a sensible migration plan would look like for your team.