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SEO & LLM Strategy for PR Agencies

You run a PR or communications agency, not a search engineering team, yet every client review now touches on AI Overviews, citation rates, and why a competitor shows up in ChatGPT and you don’t.

Earned coverage still carries real weight, once it reaches the outlets and structured signals a language model actually reads.

This is where we help you turn strong editorial wins into visibility that holds up as search moves away from clicks.

Searches that trigger an AI Overview close with a click roughly 17% of the time, and organic click through rates fall by around 18% once an Overview lands on the page.

Coverage volume and raw reach tell you less than they used to about whether a client’s message reached anyone. Every agency chasing the same wire services and the same shortlist of trade outlets now competes in a market where visibility depends on more than pickup count.

Trust still travels through a byline and a masthead, and in some ways more than before. A model reading that byline weights the domain publishing it heavily, so a press release hosted on a brand’s own site earns a different level of citation weight to the same story appearing in a title with independent editorial oversight. Genuine placements matter more than ever, and the agencies that build around that fact are the ones setting the pace.

Ask yourself this: when a client types a competitor’s name into ChatGPT, does your coverage show up in the answer?

SEO / LLM marketing for PR & communications agencies

This works best for PR and communications agencies whose clients now raise AI visibility in every review. If any of these sound familiar, tick them:

Which of these sound familiar? Tick any that apply.

  • Those figures told a clear story once. Now a client’s own analytics tell a different one, and the two numbers need reading together to make sense of either.

  • Models weight that release differently to coverage that passed through an independent editor, so the two are worth tracking separately, not folding into one total.

  • The gap opens when nobody cross‑checks that list against which outlets language models actually cite, so real influence over AI answers can sit just outside the plan.

  • When nobody maintains that layer, a model has less to work with when it tries to place who a client actually is.

  • A sharper, well‑sourced number builds more confidence with a client than a borrowed one ever will.

Two or more ticks? That’s what the free strategy session is for.

How we work with PR & communications agencies

We’re not asking you to set aside the craft that built your agency’s reputation. Storytelling, editorial relationships, and news judgment still decide whether a piece gets written at all, and we treat that work as the foundation it is. What we add sits underneath it: the technical and structural layer that helps a model read your client’s story accurately once that story exists.

  • AI visibility audits

    We map where a client already appears, or doesn’t, across AI Overviews and conversational answers, then set that against their real coverage footprint so you can show a client a clear before and after.

  • Entity and structured data support

    Author bios, schema markup, and site architecture get reviewed and tightened so a model finds one clear, accurate version of who your client is, rather than several conflicting fragments across the web.

  • Outlet targeting informed by citation data

    We layer citation data on top of your existing media lists, so relationship‑led pitching and AI‑informed targeting work together rather than in separate lanes.

  • Editorial placement, well supported

    We help you build the case for placements that carry strong editorial weight, the kind a model reads as trustworthy, and make sure the digital signals around them are working just as hard.

  • Measurement that reflects zero click search

    Tracking extends to citation share and AI mention volume alongside the metrics your clients already trust, so visibility gets a fuller picture than a traffic chart alone can give.

Relevant services

  • AI Brand Knowledge Audits

    A full picture of how your clients’ brands currently appear, or don’t, across AI search and answer engines, benchmarked against real coverage and competitor visibility.

  • Content Creation

    Editorial grade content built to read naturally to a journalist and a language model at once, structured so both recognise genuine expertise.

  • SEO & LLM Training

    Hands on training for your account teams, so pitching, reporting, and client conversations reflect how citation driven visibility actually works today.

The Kyoom Process

  • Laying solid foundations on site

    Solid foundations

    Every strategy is built from the ground up so a solid foundation is put in place.

  • Methodical implementation in progress

    Built to last

    A methodical approach, ensuring what we do is built to last.

  • Building the links that deliver results

    Results that matter

    We work with you, not at you. To generate results that matter.

Brands sitting in the top quarter for web mentions earn over ten times more AI citations than the average brand in their sector, and that gap describes a threshold, not a smooth curve.

Agencies that concentrate a client’s presence in a tight set of outlets and formats, rather than spreading thin across dozens of unrelated placements, build visibility faster than broad, shallow coverage does.

SEO consulting: your questions, answered

We understand that navigating the complex world of modern day SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.

Does this replace journalist outreach and press office work?

No. The editorial relationships and pitching that earn coverage stay exactly where they are, with your team. We add the structural and technical layer underneath that coverage, the part that helps a model read it accurately.

How do you measure success once clip counts alone don’t tell the full story?

We track citation share, AI mention volume, and entity accuracy alongside the metrics your clients already trust, so reach numbers and AI visibility get read together rather than in isolation.

We already run a media relations programme. How does this fit alongside it?

It sits underneath it. Your outreach and placements carry on as they are; we make sure the outlets you target and the way a client’s story gets structured register clearly with the models shaping how people find and trust a brand.

Have you worked with PR or communications agencies before?

Yes, and the constraints are different from a typical SEO client. Editorial independence, brand voice, and sign off on claims all shape what we recommend, and none of it gets treated as an afterthought.

How is this different from an agency bolting “AI SEO” onto a normal content package?

Most of that work leans on one borrowed statistic and a generic checklist. We start with an audit of your specific clients’ actual citation gaps, then build content and structural work around what the data shows for that client.

What happens to our current wire distribution spend?

That’s your call, and we’ll give you a straight answer either way. Many agencies choose to weight budget more toward securing strong editorial placements and supporting them with the right digital signals, since that combination tends to earn broader trust from readers and models alike.

Ready to make your coverage count where it’s read now?

Editorial craft still wins the story. Helping a model read that story accurately is the part most agencies haven’t built yet. Let’s talk about what that looks like for your clients.