Rebrand, SEO & Domain Migration

Rebrand, rename, or move domains without losing the organic visibility and audience you already worked for.

This service guides most businesses, including Retail, Travel, B2B, SaaS, and tech-led teams, through rebrands so search performance, reputation, and reporting stay steady.

Most rebrands look polished in Figma and then hit problems in the real world when they go live.

New name, new site, new messaging… and suddenly organic traffic drops, customers struggle to find you, and Google's understanding of your brand becomes hazy. AI tools start surfacing competitors more often, not because they are better, but because your signals are now inconsistent.

Behind the scenes, redirects are incomplete, link equity is scattered, content is misaligned, and social and search teams tell slightly different stories.

Left alone, this slows down the pipeline, muddies reporting, and turns a positive brand move into months of quieter performance.

Change the brand, keep the equity

We treat your rebrand as a controlled SEO and audience migration, rather than a visual refresh. The objective is simple: a new brand with stronger authority and continuity in how customers, search engines, and AI models find and understand you.

Define the new brand without erasing the old one

We map your new name, positioning, messaging, and visual system against what your audience and search engines already recognise.

What we do: clarify the corporate identity and brand intent, separate "must change" from "must stay", and turn that into naming, messaging, and design direction.
What it unlocks: a brand that feels fresh to customers but still familiar to Google and major AI models.

Build an SEO-safe migration plan

Instead of a single launch day with crossed fingers, we plan the migration like an infrastructure change.

What we do: audit rankings, content, internal links, schema, backlinks, and URL structure, then define clear pre-, during-, and post-migration actions.
Why it matters: you protect the pages, queries, and entities that drive real revenue, not just total sessions.
What it unlocks: a predictable migration where any traffic dip is controlled and recovery happens on a clear timeline.

Redirects and URL mapping that preserve equity

Redirects decide whether your authority moves with you or stays stuck on the old site.

What we do: create a full URL inventory, map one-to-one 301s for meaningful pages, align categories, tags, and blog content to the new architecture, and reduce 404s before launch.
Why it matters: search engines see a logical continuation of your site, and users land where they expect.
What it unlocks: rankings and authority transfer cleanly to the new brand and structure.

Content, schema, and AI exposure aligned with the new brand

If content and schema don't reflect the new strategy, neither search engines nor LLMs will.

What we do: audit content performance, decide what to keep, update, or retire, rebuild internal linking, and update or implement content schema so machines clearly understand your offers.
Why it matters: your entity graph stays coherent during the rebrand, and your most important topics stay visible.
What it unlocks: stronger rankings for current priorities and a clearer presence inside major AI tools.

Social, search, and comms moving together

Your launch story should match what people see in search, social, and email.

What we do: plan announcements, map which pages to promote from social, align messaging across channels, and ensure bios, handles, and links all point to the right destinations.
Why it matters: customers understand what changed and why, without confusion about whether you were acquired or replaced.
What it unlocks: a launch your audience can follow, backed by traffic and visibility that continue to support a pipeline.

What our customers say

"Their honesty was refreshing. Our business had lost clicks for our core product pages. They showed us where we had mistakes and cut corners, fixed the issues, and gave us a plan the whole team could follow. We rebranded without a 'where did our traffic go?' moment."

"We changed our name, rebuilt the site, and shifted our positioning in one go. Kyoom gave us a migration plan that was well planned and traffic barely moved. Internally it felt like a big leap and somewhat daunting; externally it looked seamless."

VP Marketing — B2B SaaS (Series A)

What's included

Brand & Positioning Review

Brand and positioning review against current search, LLM and customer data.

Audience & Market Analysis

Audience and market analysis, pre- and post-rebrand.

Topic Mapping

Keyword, entity, and topic mapping from old brand to new.

SEO & Content Audit

Full SEO and content audit, including internal links and cornerstone content.

URL Redirection Mapping

URL inventory and one-to-one redirect mapping (301s) across pages, blog, tags, and categories.

Content Plan

Content keep / refresh / retire plan based on performance and brand fit.

On-page Updates

Metadata and on-page updates: titles, descriptions, headings, and copy alignment.

Schema Strategy

Content schema and structured data strategy for the new brand.

AI Exposure Review

AI exposure review: how major LLMs currently "see" you vs. competitors.

Social & Comms Plan

Social and comms launch plan: announcements, pinned posts, and link strategy.

Post-launch Monitoring

Post-launch monitoring and optimisation: crawl errors, 404s, rankings, and traffic patterns.

When it's time for change

This service works best if you:

Are rebranding, renaming, or moving to a new domain
Rely on organic search, content, or AI visibility to be found
Have meaningful existing traffic and don't want to "start over"
Operate as a tech-led, SaaS, or B2B company with multiple stakeholders involved
Want more than a visual update; you want brand awareness and a site that performs

If you are only changing colours and don't mind resetting traffic, you likely don't need this level of support.

A New Look and Feel that resonates with the audience

Stable or stronger organic performance through and after the rebrand, not a long unexplained dip
A site structure and redirect setup that feels logical to users and clear to search engines
Content that reflects your new positioning while keeping the authority you've already built
Cleaner analytics and reporting so you can see how the rebrand performs from day one
Customers who understand the change and can find you easily via search, social, or AI tools

Clean analytics through and after a rebrand

Rebranding and migrating: your questions, answered

We understand that navigating the complex world of modern day SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.

Do we really need outside help for this process, or can our team handle it?

If you are updating a logo and a few headlines, your internal team is enough. If you are changing name, domain, architecture, or positioning, the risk and complexity increase quickly. Your marketing and dev teams already have full-time roles; we give them a precise migration plan so they don't have to guess or learn by trial and error.

When should we bring you in, before or after we pick the new name and design?

Earlier is more efficient. When we join after the name, structure, and designs are locked in, we work around decisions that may create SEO and analytics problems. When we are involved before naming, information architecture, and content decisions are final, you keep creative freedom without hidden technical costs later.

How long does this take, and when do we see impact?

Most rebrand and migration projects run 6–12 weeks end to end, depending on your current site and number of stakeholders. You feel impact in phases: smoother launch execution, clearer data in the first 2–4 weeks, and stable or improved organic performance over the first 1–3 months. Some LLMs will find you sooner than others; the more evidence you give an LLM, the faster it will find you.

Do you just advise, or do you implement as well?

We lead the strategy, mapping, and migration plan, then work directly with your in-house team or existing agency to implement it correctly. Your developers and designers stay focused on their craft while we handle redirect logic, content and URL decisions, schema, and analytics setup so search performance is protected.

How is this different from what a brand or SEO agency usually offers?

Brand agencies optimise for the big reveal. Some SEO agencies optimise for audits and keyword lists. We optimise for continuity: preserving authority, traffic, and audience recognition while you change the brand. That means more entity mapping, evidence for LLMs, URL inventories, redirect logic, and launch-day scenarios. We'll try to avoid generic recommendations that sit in a slide deck.

Are we too early or too small for this?

If losing your current organic traffic would create a real gap in your pipeline, you are not too early. If starting from zero tomorrow would not concern you, you probably don't need this service yet. The teams we work with generally have meaningful search visibility, and stakeholders who expect performance and results to hold during a rebrand.

We are not based in the UK, will this make a difference?

As long as we are talking in English, it makes no difference at all. We'll help you with your marketing strategy wherever you are based.

Start your rebrand with a clear migration plan

If you're planning a name change, domain move, or full brand overhaul and want to keep your audience, rankings, and revenue working throughout, let's map it properly instead of leaving it to chance.