Get bespoke SEO and AI search training that turns you (or your team) into the go-to expert in the room

Built around your business. We focus on your brand, your website, KPIs and your market.

SEO and LLM courses have had a resurgence of necessity to understand our new world of LLM optimisation. Brands are waking up to the fact that CODE, CONTENT and CITATIONS define how successful you are online.

Most teams "know a bit of SEO" and are now playing with AI, but fewer people know how to turn that into reliable growth for your business.

Generic courses skim the surface, skip the hard bits on what's actually happening on your website, and rarely get close to your real-world constraints.

Meanwhile, over 90% of pages get zero organic traffic, Google's AI overviews and ChatGPT siphon the end-user clicks, and your competitors quietly secure the wins.

Ignore that long enough and you end up with the wrong focus on content, reports that don't mean much, and a site that looks busy but still doesn't generate conversions.

One-to-one, not one-size-fits-all

This is not a course. It's one-to-one SEO and LLM training shaped around your site, the service you provide, your role, and your commercial targets.

You bring your website, data, and questions. I bring 25+ years of search experience across global brands, government departments, ecommerce platforms, and fast-moving start-ups. Every session ends with concrete changes you can make right away.

Training on your website, not made-up examples

We work directly on your site, your Search Console, your analytics, and your competitive landscape.

You don't get "best practice theory", you get specific answers: what to fix, what to bin, and what to double down on.

SEO and LLMs treated as one system

You learn how to compete across:

AI Overviews and LLM answers
Traditional blue-link search (especially transactional/ecommerce)
Local search results
Different surfaces, different rules. You'll see exactly how to structure content so search engines and AI models are confident enough to rank and cite you.

No fluff, just the levers that move revenue

We strip out the 50 nice-to-have tactics and you'll get insight into what will actually change your numbers:

Technical fixes that unblock indexing and crawling
Content and entity strategy that earns both rankings and citations
Link and authority work that's realistic for your resources
When to de-optimise or even start again if you've SEO'd yourself into a corner

Tool mastering without tool addiction

You'll actually use tools the way practitioners do:

SEMrush, Ahrefs, Screaming Frog, InLinks, Waikay, rank/AI tracking, Google Analytics, Search Console – and where AI fits in (and where it really doesn't).
No more unfathomable dashboards. Just the reports that drive decisions.

Flexible, focused, bite-sized sessions

Sessions are usually 60–120 minutes.

Enough time to make real progress, not enough to fry your brain. We review the last piece of work, then layer in the next step. You move at a pace that matches your comfort zone. Whether you're a coder, a content lead, or a marketing director who just wants the truth, we'll create a session suitable for you.

What our customers say

"Augustine Jewels used Grant Whiteside’s SEO training services in 2025, and he helped train Augustine Jewels used Grant Whiteside’s SEO training services in 2025, and he helped train members of our team on how best to optimise elements of our website for search engines. As a result, we saw significant improvements through changes to our page titles, meta descriptions,blog content and internal linking.

Thomas Meadham — Marketing and Events Lead and Store Manager

We used Kyooms training for our team to manage our Shopify store. It was very useful and empowered our team to do a lot more with the basics of SEO than before.

Grant was very reassuring and helped us get over any hurdles. We now have processes in place to ensure our SEO traffic doesn’t take a drop, and everyone knows what they are doing.

Richard O Connor — CEO, Chocolate And Love

What's included

SEO Foundations

Crawling, indexing, ranking, domain authority, SERPs, technical SEO, and how LLMs sit on top of all this.

Keyword & Entity Strategy

Local vs national vs global; query intent; entities vs vanity keywords; how to build content that matches how people and AI systems search.

On-page & Technical SEO

Titles, descriptions, meta, headers, internal linking, schema, URL structure, page speed, mobile, accessibility, and getting stuck pages indexed.

Link Building

Internal links, high-value content that earns links, digital PR angles, competitor backlink analysis, and what "authority" really means in 2026.

Tools & Software Training

SEMrush / Ahrefs / InLinks for keyword gaps, competitor analysis, and content planning. Screaming Frog for audits and technical clean-up. Rank and AI position tracking to monitor both classic rankings and AI/LLM exposure. Waikay and similar tools to measure what LLMs "know" about you.

GA & Search Console

Setting up meaningful KPIs, reading the reports that matter, understanding what to ignore, and tying metrics back to money.

Competitor & LLM Monitoring

Keyword and entity gaps, backlink profiles, content performance, tech benchmarks, and how competitors show up in AI search results.

LLM & GEO Strategy

How AI search engines interpret and select content, how to structure pages for confident citation, and how to maintain SEO visibility in AI-first search.

Social & SEO Integration

Using social channels to support search, amplify content, and feed authority without pretending "likes" equal revenue.

Pricing & Format

£65 per hour. One-to-one, remote or in-person (UK-dependent). Sessions rarely exceed 2 hours.

For people who want to own SEO and AI search internally, not stay dependent on agencies forever

Marketing leads who need a clear, honest SEO and LLM strategy
Founders who want to grow organic without becoming full-time SEOs
In-house SEO, content, and digital teams who want advanced, role-specific training
Journalists, editors, and content creators who need their work to rank and be cited
Developers and designers who want to build sites that search engines and AI systems actually understand

If you want another generic "SEO 101 slide deck", this isn't for you. If you want to become the person others rely on for search and AI answers, you're in the right place.

A one-to-one SEO and LLM training session in progress

SEO and LLM Training Plan for Businesses

A clear, prioritised SEO and LLM action plan: no 80-page audit. A ranked list of what to do next, in your SEO marketing, with your resources.
Measurable improvements in visibility and relevance: better rankings, more qualified traffic, and stronger presence across organic search and AI-generated answers.
Confidence navigating algorithm and AI changes: you'll stop reacting to every update and start understanding why things moved, and what to adjust.
Upskilled people across roles: from content teams to devs to social and paid, everyone understands their part in organic performance and AI visibility.
A long-term shift, not a one-off "boost": you build durable capability, in-house SEO and LLM expertise that outlives any single campaign.

Competitor and LLM visibility analysis on screen

SEO consulting: your questions, answered

We understand that navigating the complex world of modern day SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.

Can't our existing agency just handle this?

An agency can execute. It rarely gives your team deep understanding or control. This training makes you less dependent on vendors and more capable of deciding what's worth paying for, and what isn't.

How long before we see an impact?

You'll see value in the first session because we work on live issues. For bigger wins (rankings, traffic, revenue), expect weeks to months, depending on how quickly changes are implemented and how competitive your space is.

Is this only about SEO, or do you cover AI and LLMs too?

Both. We treat SEO and AI search as one ecosystem. You'll learn how to optimise for traditional rankings and how to become the source LLMs trust and cite.

Do you follow a fixed curriculum?

There's a backbone (foundations, technical, content, links, tools, measurement, LLMs), but the order and depth are customised to your role, site, and goals. No time is wasted on topics you don't need.

How does scheduling work?

We book sessions around your calendar. Most clients prefer regular 60 to 120 minute slots with time in between to implement changes and gather results.

Is this relevant if we're outside the UK?

Yes. While I'm UK-based, the principles and tactics work globally. I already work with clients from London to LA to Saudi Arabia, so time zones are just another puzzle to solve.

Ready to become the SEO & AI expert in your team?

If you're done with vague advice and conflicting opinions, let's talk. Bring your site, your data, and your goals and we'll turn them into a clear plan and the skills to execute it.