AI brand knowledge audits & GEO SEO
Our brand knowledge audit helps businesses see how Gemini, ChatGPT, Claude, Sonar and other AI engines actually describe, cite, and prioritise them today. It is for marketing and digital leaders.
The search landscape was outdated in this data driven world. It had to change. AI overviews, chat-style answers, and multimodal search now sit in front of traditional results.
But most brands have no idea what they are known for within the context of a subject or their own brand name, which sources they should trust, or where they are being misrepresented.
When artificial intelligence tools hallucinate or lean on outdated, low-quality citations it quietly erodes your brand's reputation, and at worse, hands advantage to competitors who are better represented for the products and services they provide.
Ignoring this leaves you invisible in Google AI overviews, under cited in key topics, and stuck wondering why competitors appear "everywhere" while your content sits on page two.
AI engines are a new audience
Our process looks at AI engines as a new class of audience: they read, summarise, and recommend at scale. Our job is to understand what they already believe about your brand, products and services then reshape the inputs so they show you more often, more accurately, and in the right context.
What our customers say
"We also benefited from Grant’s AI Overview Brand Audit, which provided valuable insights into how AI platforms perceive our brand and highlighted ways to improve our presence across ChatGPT, Claude and Gemini. We couldn’t recommend Grant’s services highly enough. He was a pleasure to work with and brought genuine expertise across a wide range of SEO and AI-related topics."
Thomas Meadham — Marketing and Events Lead and Store Manager, Augustine Jewels
“What surprised me most was how Kyoom approached building our brand presence within AI systems. Patients began telling us they had found information about our treatments through AI tools, and the information was accurate, detailed and reflected exactly who we are. Grant clearly understands that the future of search is not just about Google rankings. Our practice name, our treatment philosophy, and our focus are now recognised and referenced across AI platforms in a way that sets us apart.”
Dr Biju Krishnan — Growth and Airway
“We learned a lot from the AI brand audit, understanding where we were against our competitors in the LLM visibility space. Kyoom created a clear, actionable plan of what was needed in content and website structure. We started appearing in Google’s training index within weeks.”
Kris Wightwick — Marketing & Design Lead, Atto
What's included
AI Analysis for everyone
Every industry needs this now. From financial institutions to retail brands or healthcare to SaaS, they have all benefitted from the technology and the research provided.
This service suits organisations that already invest in content, SEO, or PR and want to understand how AI is re-framing that effort. We work as your partner. You know more about your business than anyone, we'll give you a helping hand with the decision making from the start.
We've used it to restructure content architecture, find the content gaps, create content, find AI backlinks with authority, plan out entire rebuilds and content strategies, all focussed on AI results.
Brands starting AI Overviews Optimisation
- Suspect AI overviews are reducing your organic clicks, but don't know how or where
- See competitors appearing in more AI answers, even when your companies offering is stronger
- Operate in a regulated or reputation-sensitive space where hallucinations carry real risk
- Have a history of SEO and digital PR, but no clear strategy for GEO or LLM optimisation
- Need a practical, evidence-based plan rather than more theoretical "AI thought leadership"
More Visibility in AI Overviews
- A clear, visual picture of what AI engines currently "know" about your brand vs your competitors
- A prioritised list of errors, topics, pages and links to fix, improve, or create
- Practical GEO SEO and LLM optimisation recommendations your team or agency can execute
- Better inclusion and accuracy in AI overviews and chat-style questions
- Higher quality, better-informed visitors who arrive from AI-driven search with intent
AI brand audit: your questions, answered
We understand that navigating the complex world of modern day SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.
What is an AI brand audit?
An AI brand audit reveals how artificial intelligence engines like ChatGPT, Gemini and Claude currently describe, cite and prioritise your brand and what to fix to improve that picture.
Do we really need this, or can our SEO team handle it?
Most SEO teams focus on traditional rankings, not how LLMs build answers or which citations they rely on. They are related but not identical problems. We work alongside in-house or agency SEO to connect what you already do with how AI systems actually surface you.
How much does a brand audit cost?
The initial AI brand audits start around £500. The more topics we delve into the more data we use. Each monthly / weekly update costs £40 per topic. This includes fact checking. Any analysis or strategy cost our standard rate of £65 per hour + VAT.
Is this a one-off audit or an ongoing process?
You can start with a one-off audit and roadmap. Many clients then choose periodic re-runs (for example, monthly) to track progress and adapt as AI engines change how they source and present information. The initial analysis takes one to two days to complete.
How long before we see an impact on performance?
Some changes like fixing high-value broken links or restructuring key pages can influence how some LLMs interpret and cite you within a few days of being crawled. Larger content and citation shifts take longer, but you will have a clear view of where movement is most likely.
How is this different from a standard SEO or digital PR audit?
Traditional audits look at rankings, technical health, and backlink volume. We look at which of those signals AI engines actually use when generating answers, and how they describe you as a result. It's a more focused, AI-first lens on the work you may already be doing.
What if our brand barely shows up in AI tools today?
That's still useful information. In that case, the work focuses on building the foundational signals like content in articles. We'll also look at citations, social presence and structure that give you a chance to be included as AI coverage expands, rather than falling further behind. You'll learn from your chosen competitors. We'll help you pick them and tell you why.
What is the process after an audit is created?
We need you to go through the facts, the fiction, the findings and agree an action plan of what is required in getting implemented. We then look back at the outcomes and what can be done next.
What does an AI brand knowledge audit include?
The audit includes a cross-engine brand knowledge report across Gemini, ChatGPT, Claude and Sonar, a competitor LLM comparison, topic-gap analysis, a link and citation audit focused on URLs and domains LLMs actually use, GEO SEO strategy recommendations, and schema and internal linking guidance.
What is GEO SEO and how is it different from traditional SEO?
GEO SEO stands for Generative Engine Optimisation. Traditional SEO focuses on ranking in blue-link search results. GEO SEO focuses on making your content understandable, citable and reusable by AI systems like Google AI Overviews, ChatGPT and Perplexity. The two are complementary but require different strategies, particularly around content structure, citation signals and schema markup.
Ready to see what AI really knows about your brand?
