Strategic SEO &
LLM consultancy for real-world impact
25 years of hands-on digital expertise. No fluff. No fearmongering. Just clarity, action, and outcomes.
Kyoom delivers transformative SEO consultant services with 25 years of expertise. Data-driven digital solutions that turn online potential into measurable business growth.
The game changed.
You didn't lose, the rules did.
One minute you are striding along, the next minute something's changed, some LLM results sit at the top of the page, everyone is talking about ChatGPT, Gemini, Claude or Perplexity and it's not your brand that's got that top spot in Google anymore.
Organic search has evolved yet again with AI overviews and the number of organic search visitors to your website have slumped.
Honesty first. No BS.
At Kyoom, we value transparency in each interaction whether it's admitting we don't know, communicating challenges or highlighting opportunities.
The SEO and digital marketing industry often thrives on confusion at buzzwords, but we cut through the nonsense to deliver clear honest advice. LLM's are the new issue to look after as the industry evolves.
Educate to deliver
Transparency builds trust. With decades of experience, we find that when clients understand the why behind our recommendations, they're not just passive observers they become active, informed partners in the process.
By being upfront about wins, challenges, or the ever-changing nature of search and large language models we set expectations and focus on meaningful progress.
Strategic SEO | LLM | Digital marketing growth | Kyoom consultancy
Life sucks sometimes. But we don't sugar coat it. We fix it.
Results that matter
We focus on aligning our work with what matters most to clients, whether it is growing traffic, sales, increasing conversions, being found for accurate company information, or improving visibility of that web page.
Every action we take is purposeful, focused and results driven. By delivering on this promise, we not only create success for clients but also build relationships based on trust and shared victories.
Real-world expertise
Experience matters, but it's what you do with it that counts. We bring over 2 decades of experience in SEO and digital marketing consultancy , combined with a practical, no-nonsense approach to addressing problems.
Our knowledge isn't theoretical; it's hard earned through real challenges and real successes.
SEO Clients trust us to navigate the digital landscape because we've seen it all, the trends, the facts, the Google updates. We use this experience to offer advice that is grounded and actionable tailored to real world business needs.
Whether it's content audits or the technical tasks we focus on what works and communicate it with confidence and maybe a bit of humour now and again.
Our success is measured by the results we achieve for our clients. Kyoom is committed to creating strategies that drive meaningful measurable impact, no fluff, no vanity metrics, just outcomes that move businesses forward.
Strategic SEO consultancy for transformative growth
Kyoom is a specialist SEO and LLM consultancy led by a single freelance consultant with 25 years of hands-on experience, working alongside a trusted network of UK-based partners for larger or more technical projects. This means you always deal directly with the expert handling your strategy, backed by extra hands when the scope calls for it.
Our approach goes beyond traditional optimisation. Search doesn't work in a vacuum and it never has. We analyse, review, and implement targeted changes that propel your website's search engine rankings, driving meaningful traffic and establishing your brand's digital authority. In today's hyper-competitive online marketplace, professional SEO and LLM consultancy isn't just an advantage, it's the fundamental difference between blending in and standing out.
What sets us apart is not just technical expertise, but our commitment to understanding your unique business ecosystem.
Why you use SEO for AI Overviews
Every way you look at it, we all need information. The way we find it is more varied than ever before. Search is still the cornerstone behind it all.
If you want be in the AI overviews, you need to be in the running and SEO friendly. You may not get the clicks you once had, but it simply qualifies the visitors you do arrive on your site.
These figures are drawn from recent industry research, including BrightEdge/Ahrefs/White Hat SEO and SparkToro AI Overview adoption and search click behaviour across global and UK markets.
42%
AI Overviews (AIOs) generate 42% in the UK (BrightEdge). Dominating informational queries while reducing website clicks.
61%
Zero-Click Searches. 61% (Search Engine Land) share of all Google searches that end without a click to any website, as searchers get their answer directly from the results page
83%
7AI Overviews Currently Appear for 83% (Ahrefs) of Branded Searches
68%
68% (BrightEdge) of Marketers Are Embracing AI Search. As Organizations Look to SEO Teams to Lead
Not just quick fixes. We provide alignment with your business goals.
Tailor made SEO services for your unique business needs a unique approach
We deliver advanced SEO audits, planning and implementation that goes beyond basic optimisation. Our solution combines technical website performance with comprehensive LLM optimisation and competitive analysis, ensuring your digital presence dominates both traditional search results and AI-powered responses.
Kyoom don't just audit and build websites. We engineer digital platforms that perform, and measure the ROI of your business outcomes.
From technical infrastructure to strategic positioning, we support your teams to provide end-to-end digital solutions that transform online potential into measurable business growth. Our integrated approach ensures every element works cohesively to maximise your competitive advantage across all digital touchpoints.
SEO business strategy
In practice, this means a full technical and competitive audit, keyword and intent mapping against your top competitors, a prioritised action plan tied to Search Console and GA4 benchmarks, and monthly reporting against the leads, calls and clicks that matter to your business.
Local SEO
Local SEO is the lifeblood of many businesses where proximity, local citations and SEO content make all the difference.
AI overview visibility
Through industry and competitor research, we provide the road map to gaining more AI Overview exposure.
Tailored content development
Content to reach users, control the narrative and support website structure.
Industry keyword research
Knowing what to talk about, what questions your customers ask and what your competitors are saying is the key to success.
Internal and external link building
Maximise your own assets and focus on where competitors citations come from to promote your AI overviews presence.
Enhanced website performance / rebuild
No more unreadable websites. We optimise for search engines and inclusive for all users. including the LLMs. Code is as important as content.
Increase organic search visibility
The core outcome of most of our work. More people will see your brand and the services you provide, without stumbling around, spending all the budget on ads.
SEO and LLM Training
Learn what you know in SEO and LLMs with bespoke training for your own business.
Website Migrations
Safely migrate your website pages and content without losing the traffic.
SEO for Franchises
We provide SEO and LLM strategies for Franchises and Multi Location brands that make them feel local to their audiences.
Rebranding Rebuilding and Migrating
We rebrand, rebuild and migrate websites without losing everything you once had.
What goes around comes around
Payback is a bitch
Build content ecosystems that drive visibility, trust and growth
You have made mistakes in the past, no one can find your website; or your messaging and content is simply outdated. The rebrand, the website refresh or a content update are issues we all have to deal with occasionally.
Content creation
Knowing what you keep, revise or retire from your content is crucial. Content is not just the king; it's the strategic cornerstone of digital performance.
Our approach transforms content from basic information to a powerful, targeted instrument of digital engagement and search optimisation.
Content integration
By interweaving the SEO principles of topics or entities with compelling storytelling, we develop content ecosystems that align with precise search intent, deliver value-driven, actionable insights, and optimise for semantic search relevance.
This solution creates naturally linkable, shareable assets, establishes a strong internal and external backlink structure, and produces high-quality content that large language models can clearly understand and surface.
We don't just create content. We create narratives and structured data that simultaneously satisfy search engine algorithms, and captivate your target audience.
Blogs and articles about SEO and digital services
Kyoom’s Dumbed-Down Rant on the issues shaping SEO and AI search today, from when to bring an SEO consultant into a website rebuild to what AI Overviews mean for PR and PBNs. It also explores the challenges facing Shopify stores and the growing gap between SEO and GEO and a lot more.
Are AI Overviews Killing the PBN Business Model
A new website, a full rebrand and a new onslaught of people trying to sell me ‘links’ and content’ on LinkedIn. I’m trying to be polite in my own Scottish way but do me a favour; "gonnae no dae that," you’re wasting your time (and mine). You’re 3 years out of date and here’s why.
SEO consulting: your questions, answered
We understand that navigating the complex world of SEO can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.
How much does SEO and LLM consulting cost?
Kyoom charges a flat rate of £65 per hour plus VAT. External costs such as monthly AI analysis start at £30 per month. Hosted content schema is priced at 50p per page per month. No hidden fees, no retainer traps.
How does SEO consulting fit into my existing marketing plan?
Rather than operating in isolation, SEO consultancy weaves into your current marketing activity and makes it work harder. Campaigns, content, and digital presence start pulling in the same direction. The result is a cohesive strategy where every asset earns its place.
What outcomes can I realistically expect from SEO consulting?
Over time, you will see measurable progress across organic search visibility, website traffic quality, conversion rates, and market positioning. These are not vanity metrics. They are outcomes tied directly to how your business performs online.
How long does it take to see results from SEO?
Initial improvements typically appear within 1 to 4 months. Meaningful performance shifts follow between 6 and 9 months, with comprehensive digital positioning established around the 12-month mark. The focus throughout is on consistent, sustainable progress rather than short-term spikes that fade.
Do SEO strategies differ depending on the size of my business?
Every business gets a plan built around its own reality. Startups need agility and growth momentum. Local businesses need proximity and citation strength. Mid-sized businesses need scalability. Enterprise operations need a strategy that handles complexity without losing focus. The approach shifts. The commitment to results does not.
What is a LLMs.txt File?
llms.txt is a proposed file, similar to robots.txt, that gives large language models guidance on which parts of a website to read and prioritise when generating AI answers.
What is Content Schema?
Content schema is structured data markup, usually JSON-LD using the schema.org vocabulary, that explicitly labels what a page's content is (such as an article, FAQ, product or review) and its key properties, like author, date or price. It helps search engines and AI systems interpret content accurately, making pages eligible for rich results and more likely to be cited in AI-driven search.
What Is AI Search Readiness?
AI Search Readiness is a measure of how well a website is prepared to be found, understood and cited by AI-driven search tools such as ChatGPT, Google AI Overviews and Perplexity. It covers whether AI crawlers can access the site, how clearly content is structured and marked up with schema, and how strongly the brand's expertise and authority are established across the web, all of which make a site more likely to be surfaced as a trusted source in AI-generated answers.
What is the difference between AI Overviews, LLM visibility, and traditional organic search?
AI Overviews, LLM visibility, and traditional organic search are closely linked rather than separate battles. AI Overviews are largely built from content that already ranks well organically, so strong traditional SEO remains the foundation for appearing in AI-generated answers, while LLM optimisation ensures that content is structured and written in a way models can easily understand and cite.
Still have questions? Get in touch for a free strategy session.
