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      "name": "SEO & LLM Strategy for Travel, Tourism & Hospitality",
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          "text": "Previous travel and hospitality clients include MyTravel, Thomas Cook, Gleneagles, Sunvil, Torquoise Holidays, Dundonald Links, Titan Travel, Netflights and NetJets.",
          "sourceUrl": "https://www.kyoom.co.uk/industries/seo-llm-for-travel-and-tourism/",
          "pageTitle": "SEO-LLM for Travel & Tourism: AI-Powered Search | Kyoom",
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          "text": "Kyoom argues independent travel brands cannot compete with OTAs like Booking.com on generic transactional terms and should instead win on specificity, long-tail intent and niche authority, while maintaining SEO and review activity year-round rather than pausing during off-season.",
          "sourceUrl": "https://www.kyoom.co.uk/blog/the-travel-industry-has-a-search-problem/",
          "pageTitle": "The Travel Industry Has a Search Problem | Kyoom",
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      "name": "SEO & LLM Strategy for UK Dental Practices",
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          "text": "An independent city-centre dental practice improved site structure, internal linking and Google Business Profile targeting, and within six months organic-driven treatment enquiries more than tripled, with the map pack driving most new emergency calls.",
          "sourceUrl": "https://www.kyoom.co.uk/industries/seo-llm-strategy-for-uk-dental-practices/",
          "pageTitle": "SEO & LLM AI Strategy for UK Dental Practices | Kyoom",
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          "text": "Kyoom's dental commentary notes UK practices are seeing search impressions rise while click-throughs fall as AI systems answer questions like implant costs directly, and recommends dedicated per-treatment pages, FAQ content and consistent recent reviews as ways to earn LLM citation.",
          "sourceUrl": "https://www.kyoom.co.uk/blog/dental-practices-llm-and-organic-search-visibility/",
          "pageTitle": "UK Dental Practices: LLM and Organic Search Visibility | Kyoom",
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        }
      ]
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      "entityId": "e_012",
      "@type": "Concept",
      "name": "Zero-Click Search",
      "description": "Search behaviour in which a query is answered directly on the results page (via AI Overviews, featured snippets, or knowledge panels) without the user clicking through to a website.",
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      "hasChunks": [
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          "text": "58% of searches now end on Google's results page without a click, and Kyoom notes that leads originating directly from AI chat interfaces may not be attributable through standard analytics.",
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          "pageTitle": "Strategic SEO, LLM Integration & Digital Growth Experts | Kyoom Consultancy",
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        }
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      "@type": "Place",
      "name": "Edinburgh",
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          "text": "Kyoom is registered at 2 Stoddart Way, Flat 6, Edinburgh, EH7 4FD, the same city where Ambergreen Internet Marketing launched in 2001.",
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          "pageTitle": "Strategic SEO, LLM Integration & Digital Growth Experts | Kyoom Consultancy",
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        }
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      "entityId": "e_014",
      "@type": "Metric",
      "name": "AI Overview Search Share (UK)",
      "description": "Kyoom's cited measure of how much of UK search volume is now answered via Google AI Overviews rather than traditional organic listings.",
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        { "predicate": "MEASURES", "targetId": "e_005", "targetName": "LLM / AI Overview Search" }
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          "text": "AI Overviews generate 13-90% of searches depending on market and vertical, with a 42% figure cited specifically for the UK.",
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          "pageTitle": "Strategic SEO, LLM Integration & Digital Growth Experts | Kyoom Consultancy",
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}